KARENCOUSINS
Sparking conversations,building credibilityand lasting impact.
Journalist. Communications strategist.
PR, content and ghostwriting.
STRATEGIC
STORYTELLING
STORYTELLING
01 / ABOUTMEET
MEET
KAREN
A qualified journalist with fifteen years in strategic communications, PR, digital and social media, advertising, copywriting, ghostwriting, and brand building.
Nothing inspires Karen more than seeing bold ideas come to life and telling the stories behind them. She has collaborated with InnoEnergy, the BBC, the United Nations, MTV, Nico Rosberg, Mercedes-Benz, Oxford University, P&G, Standard Bank, Comedy Central, SONY, Shell, Audi and more — and her campaigns have trended and gone viral hundreds of times.
BBCMEDIAUNUNITED NATIONSMTVENTERTAINMENTRXRROSBERG X RACINGINNOENERGYP&GCONSUMER
02 / SERVICESSTORIES THAT
STORIES THAT
MOVE PEOPLE
Karen helps founders, startups, and businesses sharpen their stories, elevate their brands, and communicate with purpose — so they grow, get noticed, and make an impact.
Start a conversation01 / Digital & Social
- Social media strategy
- Content plans & campaigns
- LinkedIn for founders
- Influencer partnerships
- Channel audits
02 / Public Relations
- PR strategy
- Press releases
- Biographies & speeches
- Media training
- Launch & funding messaging
03 / Writing
- Founder ghostwriting
- Thought leadership
- Website & landing copy
- Video scripts
- Books & biographies
04 / Consulting
- Strategic advisory
- Brand positioning
- Founder positioning
- Go-to-market comms
- Team workshops
BOLD IDEAS · BOLD IDEAS · BOLD IDEAS
LASTING IMPACT · LASTING IMPACT
Communication is more than content for content’s sake. Karen builds clear messaging and strong positioning that move people to trust, buy, invest, or engage.
THE
APPROACH
01
Spark conversations
Great communication starts by giving people something worth talking about — bold ideas, clearly told.
APPROACH — 0102
Make authentic connections
Messaging and positioning that build genuine trust and credibility with the audiences that matter.
APPROACH — 0203
Drive action
Content with purpose that moves people to trust, buy, invest, or engage.
APPROACH — 0304
Create lasting impact
Strategies that help businesses grow, get noticed, and change the world for the better.
APPROACH — 04PROOF
IN RESULTS
Nico Rosberg LinkedIn — engagement growth, year one+7,200%
Nico Rosberg LinkedIn — further growth, past year+2,240%
LinkedIn impressions in a single year~26M
Times trending in a single year27x
Rosberg X Racing — average advertising value€26.56M
Rosberg X Racing — media reach3.21B
BILD Sustainability AwardAward
European Culture Award for the EnvironmentAward
“Making It Happen” — #1 Amazon bestseller24 hrs
InnoEnergy white paper — Driving the Solar RevolutionWriting
Africa Practice — Kenya gig & digital economy toolkitReport
Repath, Oxford University & Dr Alun Hubbard video campaignsVideo
Clear, Compelling Content
“Karen is an outstanding strategist and copywriter whose journalistic background sets her apart from others. She has an exceptional ability to craft technical information into clear, compelling content that resonates with any audience.”
Kayla EbertSENIOR PR & INVESTOR COMMUNICATIONS
Five Years Of Epic
“I’ve worked with Karen for five years now and she’s been epic. She wrote my book, introduced me to her network in South Africa, and since then she’s been writing my articles, doing all my copy, and giving me social media and PR strategies.”
Spencer LodgeCEO, MAKE IT HAPPEN
Business Hat, Creative Hat
“Karen is methodical, organised, and very creative. She has the ability to write purposeful content and on top of that she can put on the business hat and creative hat. I would recommend her any day.”
Chanel van NiekerkCMO
Top-Tier Media
“Karen expertly managed all aspects of our communications strategy and public relations, securing top-tier media opportunities featuring Nico Rosberg and our drivers. I couldn’t recommend her highly enough!”
Maximilian WaslerCEO GREENTECH FESTIVAL / MD ROSBERG X RACING
Exceeded Expectations
“In my experience in eventing and campaigns, I haven’t come across such performance. Karen and her team have super exceeded my expectations and the report speaks for itself.”
Sindile XuluPRESIDENT & CEO, IJE
Strategic & Dynamic
“Karen is a strategic social media specialist and communications professional. She is creative and brings forth strategic and easy to implement solutions to whatever campaign.”
Neo MotlhalaPR DIRECTOR
05 / GALLERYBEHIND THE
BEHIND THE
STORIES
Stages, campaigns, collaborations, and the people behind bold ideas.
View the gallery06 / ASKASK ABOUT
ASK ABOUT
KAREN
Explore Karen’s experience, clients, results, and services.
Session only — this conversation is not saved.Ask a question to begin
Answers draw only from Karen’s supplied professional profile.
07 / INQUIRYTELL YOUR
TELL YOUR
STORY
Share your project, goals, and timing. Karen will review your brief directly.